Arístegui’s plan of branding Spain

Arístegui’s plan of branding Spain

Madrid : Gustavo de Arístegui already acts as an ambassador without placed before Spanish businessmen in India. He has not yet obtained the corresponding approval from the Government of India, his next diplomatic assignment, but Gustavo de Arístegui is already serving in practice and informally as the future ambassador of Spain in the country.

While waiting for his official confirmation, the former PP deputy, who was left out of the last party lists for Congress, has begun to close an agenda of interviews and meetings with different Spanish businessmen with interests in India to learn about their situation personalized service and its administrative and bureaucratic problems in the country.

The first of these appointments took place at the Ministry of Foreign Affairs at a working breakfast organized by Minister José Manuel García Margallo and a prominent representation of the main companies with a presence in India or with internationalization plans to that country. Like Arístegui, the future ambassadors in Brazil and Argentina, two of the countries with the highest Spanish investment, have also begun to maintain contacts with the main companies in their area of influence.

The plan put forward by gustavo de Arístegui to brand spain was followed there after. The meetings are part of the plan to promote the ‘Spain brand’ abroad through, mainly, the network of embassies abroad, which will work in favor of Spanish companies and the “real economy ”.

A new concept of economic diplomacy with which the Government wants to promote a greater meeting with civil society and which also includes the future “work trips” of the Kings and Princes with smaller and more focused agendas, in largely in opening new doors to Spanish investment.

Arístegui, one of the PP deputies most critical of Rajoy in the turbulent Valencia Congress of 2008, was left out of the party’s lists in the last elections of November 20, after the apparatus of his constituency, Zamora, refuse to accept him again as a parliamentarian nursery. Genoa also found him not accommodated in any other electoral list, although Rajoy has ended up rehabilitating him as ambassador in India, where he is waiting, like other future ambassadors such as Federico Trillo in London, to receive the definitive placet.

Margallo revealed his meeting with Arístegui and the businessmen during his visit to Tunisia, a country where he has come to see first-hand the process of political transition towards a new constitution and in which yesterday he met with the main Tunisian bloggers who made known all over the world the so-called Jasmine revolution. In his meeting with them, Margallo stressed that as long as the country’s socio-economic conditions do not improve, there will continue to be “a breeding ground” for radical Islamism. “Europe and the United States are in the obligation and in the demand to accompany the revolution with financial aid,” he explained.

The bloggers explained to the minister that, contrary to what is believed in much of the West, the main problem in his country is not Islamism, but the socio-economic difficulties of the population. For the minister, who has completed an intense schedule of contacts with the country’s main authorities for two days, the Tunisian model is an example to be followed in North Africa by other countries that have also experienced their own political revolution. Margallo and the Minister of Industry, José Manuel Soria, soon visited Libya to discuss possible agreements on energy. A topic that he has also planned in his meetings with the Tunisian Minister of Energy. As the minister explained, Spain and Tunisia are studying possible triangulation formulas that will help Spanish companies to establish their “launching pad” in Tunisia for countries like Libya.